At Pathfinder Book Press, every story begins with purpose and intention. Our research process is the cornerstone of transforming real-life experiences into meaningful, empowering stories. Through in-depth interviews, focus groups, and surveys, we ensure that each book deeply resonates with our audience, reflects authentic experiences, and uplifts children. Our rigorous approach guarantees that every narrative is not only relatable but also impactful.
Here are examples of data from the in-depth interviews, focus groups, and surveys that informed the final product:
During one-on-one interviews, parents recounted similar stories to Ariana’s experience, where their children faced comments related to skin color. This affirmed that racial bias is an ongoing issue for many children, which shaped the book’s broader perspective on racial identity and self-worth.
Conversations with children informed the dialogue between Ariana and Jessie, ensuring the language used was relatable and realistic for both children and parents.
A group of educators and parents provided feedback on the emotional impact of Jessie’s comment in the story, suggesting that Jessie’s curiosity should come across as innocent rather than malicious. This feedback helped refine her character.
Parents highlighted the importance of ending the story on an empowering note. As a result, Ariana’s final statement was strengthened to leave a lasting impression of self-acceptance and pride thus the line, “My Black skin makes me beautiful.”
Over 80% of survey respondents found that the title No Scrub: My Black Skin Makes Me Beautiful resonated deeply with the book’s themes of identity and empowerment, validating its use. The graph below shows the book titles that were tested:
We tested the themes in the book, including empowerment, self-worth, diversity, inclusion, identity, representation, and respect. The pie chart below shows how parents responded to a question asking about the themes emerging from the book:
Over 90% of educators in the survey found the crayon metaphor effective for discussing diversity in the classroom, reinforcing its inclusion as a key element.
Our books are based on real-life experiences observed in the world or encountered by children. Through one-on-one conversations with parents, children, and educators, we enhance and confirm these experiences, ensuring that they are represented authentically. This process:
In-depth interviews ensure that every story resonates emotionally and addresses the real issues children and their families face.
Focus groups help us gather feedback from parents, children, and educators to:
Focus groups ensure our stories connect with readers before publication.
Surveys help us gather broader feedback after refining the story. This method allows us to:
Surveys help us create stories that resonate deeply with a diverse audience.
Through this research-driven process, No Scrub: My Black Skin Makes Me Beautiful became a book that resonates with families of all backgrounds—whether Asian, Black, Hispanic, White, or any other group. It’s a universal story that empowers children to embrace their identity.